Trigo

Trigo was founded in 2018 by brothers Michael Gabay and Daniel Gabay. The company is headquartered in Tel Aviv and operates as a private entity. Trigo raised a $100M equity investment round in October 2022 led by Temasek and SAP SE, bringing its total funding to over $200M. The core product is a computer vision and artificial intelligence platform that tracks shoppers and items in physical retail stores to enable automated billing without traditional checkout lines.

The primary product utilizes a network of ceiling-mounted cameras and machine learning algorithms. It maps a physical store in 3D, identifies items as shoppers pick them up from shelves, and automatically charges their digital wallet or credit card upon exit. The system is designed specifically for dense supermarket environments handling thousands of SKUs, and operates by retrofitting existing store layouts rather than requiring purpose-built facilities. The technology also generates operational analytics, tracking real-time inventory levels and identifying out-of-stock items on shelves.

Trigo sells its enterprise technology directly to large grocery chains. Publicly named customers include Tesco in the UK, REWE and Netto in Germany, Aldi Nord in the Netherlands, and Shufersal in Israel. Direct competitors in the frictionless checkout category include AiFi, Standard Cognition, Grabango, and Amazon's Just Walk Out technology.

The company is headquartered in Tel Aviv, where the vast majority of its roughly 200 employees are based. The Tel Aviv office houses the central R&D, computer vision engineering, machine learning, and backend teams. Both founders are Israeli military veterans from technology units. In partnership with Shufersal, Trigo deployed its technology in a live commercial supermarket in central Tel Aviv.