Sisense

Sisense is a business intelligence and analytics platform company founded in Israel. Its headquarters are in New York, with significant R&D operations in Tel Aviv. Sisense is privately held; it raised a $100M Series E round in 2019 at a reported valuation of around $1B, reaching unicorn status. The core product is an embedded analytics and BI platform that allows organizations to embed data visualizations and dashboards directly into their own applications and products.

In 2023, Sisense disclosed a cybersecurity incident in which customer data was compromised, prompting a U.S. CISA advisory. This was one of the most significant events in the company's recent history and drew widespread attention in the security and analytics communities.

Sisense's primary offering is an embedded analytics platform. The central problem it addresses is enabling software vendors and enterprises to deliver analytics experiences — dashboards, charts, and data exploration — inside their own products, without requiring end users to switch to a separate BI tool. Buyers are typically product and engineering teams at software companies (ISVs) and data teams at enterprises who want white-labeled analytics inside their applications. The sales motion is primarily sales-led and enterprise-oriented. Sisense has emphasized an API-first, composable architecture, allowing developers to embed individual analytics components rather than full dashboards.

Sisense's flagship product line has historically operated under two main tracks: Sisense for Cloud Data Teams (formerly known as Periscope Data, acquired in 2019), which targeted data analysts and data scientists working directly in SQL and Python, and the core Sisense platform focused on embedded analytics and dashboard delivery for product teams. The 2019 acquisition of Periscope Data brought a code-first analytics tool commonly used by data science teams. Sisense has integrations with major cloud data warehouses including Snowflake, BigQuery, and Redshift, and supports an Elasticube in-memory data engine as part of its proprietary technology stack.

Sisense competes in the embedded analytics and BI segment against Tableau (owned by Salesforce), Power BI (Microsoft), Looker (Google), and more specialized embedded analytics vendors such as Qlik and Logi Analytics (acquired by Insightsoft/Epam). Sisense has differentiated on its embedded-first positioning and its in-memory Elasticube engine, which was designed to handle large datasets without requiring a pre-built data warehouse. The 2023 security incident created reputational headwinds and prompted customer scrutiny across its install base.

Sisense maintains a substantial R&D center in Tel Aviv, which has historically been the engineering core of the company. The Israeli team covers core platform engineering, data infrastructure, and product development. The founders of Sisense are Israeli.