SeeTrue

SeeTrue was founded in 2018 by Assaf Frenkel and Roee Bendush. The company is headquartered in Tel Aviv and operates as a privately held, venture-backed startup. SeeTrue develops artificial intelligence software that integrates with X-ray and CT scanners to detect prohibited items in baggage and cargo.

The primary product is a computer vision platform that analyzes images from security screening hardware in real time. It addresses the bottlenecks and error rates associated with manual human screening at airport security checkpoints, borders, and secure facilities. SeeTrue's software is hardware-agnostic, meaning it processes feeds from various scanner manufacturers without requiring the procurement of new screening machines. The system detects weapons, explosives, and other restricted items, catering primarily to aviation security, customs, and critical infrastructure operators.

SeeTrue’s research and development operations are based in Tel Aviv. The local team focuses primarily on computer vision, deep learning, and backend engineering to train and deploy the screening models. Both founders are Israeli, and the company draws talent from local technical and military units for its algorithmic and software development.