Plarium

Plarium is an Israeli mobile and online games developer founded in 2009, headquartered in Herzliya. The company is a wholly owned subsidiary of Aristocrat Leisure, the Australian gaming group, which acquired Plarium in 2017. Plarium's games are free-to-play, monetized through in-app purchases, and distributed primarily on mobile platforms as well as Facebook and its own Plarium Play desktop launcher.

Plarium develops free-to-play strategy, role-playing, and casual games targeting a broad consumer audience globally. Titles are monetized through in-app purchases rather than upfront sales. The company operates its own distribution platform, Plarium Play, as a PC launcher for its games, reducing dependence on third-party storefronts for desktop players.

Plarium's best-known title is RAID: Shadow Legends, a mobile and PC role-playing game launched in 2018 that became widely recognized partly through an extensive influencer and podcast advertising campaign. Other notable titles include Vikings: War of Clans and Throne: Kingdom at War, both strategy games. RAID: Shadow Legends is the flagship product and the company's primary revenue driver.

Plarium's main development studio is located in Herzliya. The Israeli office houses the core game development, art, and engineering functions. The company is one of the larger mobile game developers operating out of Israel.