Placer.ai

Placer.ai was founded in 2018 by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Felix Kenigsberg. The company is headquartered in the United States with its primary R&D center located in Ramat Gan, Israel. It operates as a private company, reaching a $1 billion valuation in early 2022 following a $100 million Series C funding round led by JMI Equity. Placer.ai provides a SaaS platform for physical location analytics and foot traffic monitoring.

The core product is a location analytics dashboard that processes mobile geolocation data to estimate physical foot traffic. It serves commercial real estate firms, retail chains, and municipalities needing to evaluate site performance, consumer visitation patterns, and trade areas. The platform scales anonymized sample data to represent overall visitor volume, maintaining compliance with privacy regulations like CCPA. Typical buyers include real estate brokers, retail expansion teams, and city planners.

Placer.ai competes with location data providers such as Foursquare and SafeGraph. While some competitors sell raw location feeds via API, Placer.ai focuses heavily on an accessible SaaS dashboard tailored for non-technical business users in commercial real estate and retail.

The company's engineering and data science functions are concentrated in Ramat Gan. Co-founders Oded Fossfeld (CTO) and Zohar Bar-Yehuda operate out of Israel and lead the technological strategy. The Israeli office typically hires for backend engineering, data science, machine learning, and product management roles.