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Based on Trevo job data
Hiring mostly in Unspecified · Customer Success / CX · mostly at Lead level
Based on 34 jobs with a real publish stamp from the source — not detection time. 0 posted in the last week, 0 in the last month. Hours in Israel timezone.
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Showing: Israel. Click another pill to switch.
Open now
3
Total active openings across all sites
Δ 28-day
+1
Opens minus closes in the last 28 days
Δ 90-day
+3
Opens minus closes in the last 90 days
posting velocity //
Based on 17 events over 86 days. Green days had more opens than closes, red vice-versa. The dark line is the 7-day rolling average.
role mix //
The green layer is the current share of active openings by role. The grey dashed layer is the 90-day baseline — gaps between them show where the company is shifting its hiring mix.
seniority pyramid //
Distribution of active openings by seniority. The 'unknown' row groups jobs from sources that don't expose seniority.
geography //
Active openings by region. Click a row to see jobs in that area.
time on market //
Median
2.2 days
25th pct
0.8 days
75th pct
Soon
Based on 7 closed jobs and 3 still open (right-censored). Curve is Kaplan-Meier; band is the 95% CI.Still collecting — median tracking age is ~2.2 days (need 14+). 100% of closures were within 3 days, which often reflects feed churn rather than hires.
Window: 180 days back. Don't read the mean — the long tail biases it. Median and percentiles are the honest summary.
Republish rate
9.5%
2 / 21 of closed jobs reposted within 60 days
564
-14as of 2026-08-04
company intel · ai-generated
Updated 91d ago
Optimove is an Israeli martech company founded in 2009 by Pini Yakuel, who serves as CEO. The company is headquartered in Tel Aviv and also maintains offices in New York. Optimove is privately held.
Optimove's primary product is a Customer-Led Marketing platform — a SaaS solution that enables marketers to orchestrate and personalize customer communications across multiple channels based on behavioral data and predictive modeling. The platform is aimed at retention marketing: helping brands increase customer lifetime value by sending the right message to the right customer at the right time. Its primary buyers are marketing teams at mid-to-large enterprises, with particular traction in regulated or high-churn industries such as online gaming (iGaming), retail, and financial services. The product is sold through a sales-led, enterprise-contract model.
Optimove's core offering is its Customer Data Platform (CDP) combined with a multichannel campaign management layer, allowing marketers to segment audiences, run A/B tests, and measure the incremental lift of each campaign. The company has emphasized AI-driven decisioning under the branding "Positionless Marketing," a positioning it adopted around 2024 to describe a world where marketing execution is less constrained by team structure and more driven by automated, data-driven decisions. In 2024, Optimove acquired Adact, a gamification marketing platform, extending its product suite into interactive promotional mechanics.
Optimove competes in the broader Customer Engagement and Marketing Automation space against players such as Braze, Salesforce Marketing Cloud, and Iterable. Its differentiation has historically been its science-first approach — emphasizing statistical measurement of campaign incrementality rather than raw send volume — and its deep specialization in the iGaming and sports-betting verticals, where it holds a strong installed base. Gartner has included Optimove in its Magic Quadrant for Multichannel Marketing Hubs.
Optimove's R&D and engineering functions are based in Tel Aviv. The founders are Israeli, and the company's technical leadership is concentrated in Israel. The company typically hires in Israel for backend engineering, data science, machine learning, and product roles.
key people & leadership
1 key people, sourced from public records — with a per-row confidence score.
Pini Yakuel
CEO & Co-Founder
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news feed
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hiring signal · from our data
From our job data · always current
3 open roles in Israel · +10 worldwide
Live openings we track — Israel first, plus worldwide when we have them.
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