Moon Active

Moon Active's flagship product is Coin Master, a mobile game that combines slot machine mechanics with casual village-building and social interactions like raiding other players. Coin Master is consistently ranked among the highest-grossing mobile games globally. To diversify its portfolio, Moon Active acquired the farming simulation game Family Island via the purchase of Melsoft Games in 2020, and acquired the tile-matching puzzle game Zen Match from Good Job Games in 2022.

Moon Active competes directly with other mobile game publishers such as Playtika, Zynga, and Scopely. Scopely's 2023 release, Monopoly GO!, directly targets the same social-casual mechanics popularized by Coin Master. Moon Active operates as a highly profitable entity that grew significantly on the back of its flagship game's success, while transitioning into an acquirer of other studios to expand into puzzle and simulation genres.

The company's global headquarters is located in Tel Aviv. The Israeli office houses the executive team, core R&D, data science, monetization, and user acquisition departments. Moon Active competes heavily in the local Israeli tech market for backend engineers, data scientists, and product managers. A significant portion of game art, animation, and supplementary development is distributed across its Eastern European hubs.