Monday

monday.com was founded in Tel Aviv in 2012 by Roy Mann and Eran Zinman (along with co-founder Eyal Vizner, though Roy Mann and Eran Zinman are the most publicly cited co-founders). The company has been publicly traded on NASDAQ under the ticker MNDY since its IPO in June 2021. The core product is a SaaS Work OS platform that enables teams to manage projects, processes, and day-to-day work through a flexible visual interface.

The platform's primary building block is the customizable Board, augmented by automations and integrations with hundreds of external tools. Buyers span marketing, software development, HR, and operations teams across companies of all sizes, from SMBs to large enterprises. The pricing model is per-seat, with Free, Basic, Standard, Pro, and Enterprise tiers. Growth is driven by a strong self-serve motion alongside a dedicated enterprise sales force.

Beyond the core platform, monday.com has expanded into purpose-built solutions: monday CRM for customer relationship management, monday Dev for software development lifecycle management, and monday Service for IT and internal service request management — all built on the same Work OS infrastructure. The company has also embedded AI capabilities across the platform under the monday AI branding, with features rolled out from 2023 through 2024.

The primary direct competitors are Asana, Smartsheet, and Atlassian (Jira and Confluence). In the CRM segment, monday.com also competes with Salesforce and HubSpot. monday.com has differentiated on flexibility and fast time-to-value compared to more domain-specific tools. The company benefits from continued enterprise adoption of centralized SaaS work management platforms.

monday.com is headquartered in Tel Aviv, with the core R&D, product, and design functions based in Israel. Founders Roy Mann and Eran Zinman are Israeli. The company typically hires in Israel for backend and frontend engineering, ML, DevOps, product management, and design roles.