matrix DnA

Matrix DnA is the data, analytics, and artificial intelligence division of Matrix IT, a publicly traded Israeli information technology company (TASE: MTRX). Headquartered in Herzliya alongside its parent company, the division operates as a specialized consulting and implementation unit. Standalone headcount and valuation metrics for the DnA division are not publicly disclosed separate from the parent company's financial reports.

The division functions as a system integrator, focusing on the design and deployment of big data architectures, business intelligence (BI) systems, and machine learning pipelines. Matrix DnA provides professional services to Israeli enterprises, utilizing cloud data platforms such as Snowflake, AWS, Microsoft Azure, and Google Cloud. The target customer base consists primarily of large local organizations, including financial institutions, government ministries, and healthcare providers. Revenue is generated through project-based consulting, long-term implementation contracts, and managed services.