matrix DnA

Matrix DnA is the data, analytics, and artificial intelligence division of Matrix IT, a publicly traded Israeli information technology company (TASE: MTRX). Headquartered in Herzliya alongside its parent company, the division operates as a specialized consulting and implementation unit. Standalone headcount and valuation metrics for the DnA division are not publicly disclosed separate from the parent company's financial reports.

The division functions as a system integrator, focusing on the design and deployment of big data architectures, business intelligence (BI) systems, and machine learning pipelines. Matrix DnA provides professional services to Israeli enterprises, utilizing cloud data platforms such as Snowflake, AWS, Microsoft Azure, and Google Cloud. The target customer base consists primarily of large local organizations, including financial institutions, government ministries, and healthcare providers. Revenue is generated through project-based consulting, long-term implementation contracts, and managed services.

Matrix DnA operates in the Israeli IT consulting and integration market. Its primary local competitors include the data and analytics divisions of other large Israeli IT service firms, such as Malam Team, Aman Group, and Yael Group. The division often partners with major cloud vendors and data software companies to act as their local implementation partner in Israel.

The unit operates from Matrix's central offices in Herzliya. Matrix DnA recruits locally for technical roles, including data engineers, BI developers, data scientists, and cloud architects, to staff its enterprise integration projects across Israel.