Loox

Loox is a Shopify-focused product review and user-generated content (UGC) platform. The company enables e-commerce merchants to collect, display, and leverage photo and video reviews from customers. Loox operates as a Shopify app and is one of the most widely installed review apps on the Shopify App Store. Detailed public information on founding year, founders, headcount, funding, or headquarters city is limited.

Loox's primary product is a reviews and UGC collection tool built specifically for Shopify merchants. It allows store owners to automatically request photo and video reviews from buyers via post-purchase emails, display those reviews in customizable widgets on product pages, and use the collected social proof to drive conversions. The buyer is the Shopify merchant — predominantly SMBs and direct-to-consumer brands — and the product is sold on a self-serve, subscription basis through the Shopify App Store. Loox also supports referral features that let merchants reward customers for sharing reviews.

The flagship product is the Loox reviews app on Shopify, which handles review request automation, on-site display widgets (including carousels, pop-ups, and review grids), and Google Shopping integration for displaying star ratings in search results. Loox added a referral program feature that is bundled into its plans, allowing merchants to incentivize customers to refer new buyers alongside leaving reviews.