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Snapshot

HUMAN Security (formerly known as White Ops) is a cybersecurity company focused on bot mitigation and fraud prevention. The company rebranded from White Ops to HUMAN Security in 2021. It is headquartered in New York.

Core Activity

HUMAN Security's primary focus is detecting and blocking automated bot traffic and sophisticated fraud across digital advertising, account security, and application layers. Its platform distinguishes human traffic from bot-driven activity by analyzing behavioral signals at scale. The core customers are digital advertisers, ad platforms, and enterprises seeking to protect their applications and revenue from bot-driven fraud. The company operates in a threat-intelligence model where collective data from its network of customers strengthens detection across all participants.

Products & Services

HUMAN Security offers the Human Defense Platform, which encompasses two main product lines: Advertising Protection (focused on invalid traffic and ad fraud) and Application Protection (focused on account takeover, credential stuffing, and scraping). The advertising protection roots trace to the company's original White Ops identity, which built early recognition for uncovering major ad-fraud botnets, including the METHBOT and 3ve operations — the latter dismantled in 2018 in partnership with Google, the FBI, and the Department of Homeland Security.

Market Position

Direct competitors in the bot management space include Cloudflare Bot Management, Akamai (which acquired Janrain and Inverse), Imperva, and DataDome. The takedown of the 3ve botnet operation in 2018 — conducted alongside U.S. federal authorities — established significant credibility in the ad-fraud and bot-detection market. The sector faces continued tailwinds as automated threats grow in volume and sophistication across digital advertising and application security.

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