Hp

HP Indigo is a digital printing division of HP Inc., headquartered in Rehovot, Israel, where its primary R&D and manufacturing operations are based. The division traces its origins to Indigo N.V., a company founded in Israel in 1977 by Benny Landa, which pioneered liquid electrophotographic (LEP) digital printing technology. HP acquired Indigo in 2002, integrating it as a wholly owned division that retains a strong Israeli engineering and manufacturing identity.

HP Indigo develops and manufactures digital offset printing presses used for commercial, label, packaging, and publication printing. The core technology — ElectroInk, a liquid toner developed by Benny Landa — enables offset-quality color printing on a wide range of substrates, distinguishing HP Indigo from dry-toner and inkjet-based competitors. Customers are professional print service providers, label converters, and packaging producers. The presses are sold through a direct sales force and channel partners, typically under capital-equipment purchase or lease agreements combined with consumables (ElectroInk, blankets) and service contracts.

HP Indigo's press families span several segments. The HP Indigo 7000 and 8000 series target commercial sheet-fed printing. The HP Indigo 20000 and 25K are wide-format presses designed for flexible packaging and labels on roll-to-roll substrates. The HP Indigo 100K is a high-speed sheet-fed press aimed at high-volume commercial printers. The division also produces the HP Indigo Label and Packaging presses for narrow-web label production. ElectroInk is the proprietary consumable that underpins all press models and represents a recurring revenue stream alongside hardware sales.

HP Indigo competes primarily with Xerox in the commercial digital print space, with Xeikon and Durst in label and packaging digital printing, and with conventional offset press manufacturers such as Heidelberg and Komori for print service providers considering a shift from analog to digital. HP Indigo's differentiation rests on ElectroInk's ability to print on non-porous substrates and match offset color quality, which inkjet competitors have historically struggled to replicate at equivalent quality levels.

HP Indigo's global R&D center and primary manufacturing site are located in Rehovot, Israel. The Rehovot campus is the engineering heart of the division, housing product development, hardware engineering, and ElectroInk chemistry research. Israel-based roles span R&D engineering, chemical engineering, manufacturing, and quality assurance. The division is one of the larger industrial R&D employers in the Rehovot area.