Guidde

Guidde was founded in 2020 by Yoav Hornung, Moran Shaked, and Dan Eilon. It is a privately held, venture-backed startup with funding from investors including TLV Partners. The company's primary offering is a generative AI SaaS platform designed to create step-by-step video documentation and workflow guides.

The core product is built around a browser extension that records user actions across web applications. Following the recording, the platform automatically generates a video guide complete with written steps and an AI-generated synthetic voiceover (Text-to-Speech) available in multiple languages. The tool is used by customer success, HR, support, and sales teams to build Standard Operating Procedures (SOPs) and training materials. Guidde integrates directly with enterprise platforms such as Zendesk, Salesforce, Notion, Confluence, and Slack.

Guidde operates in the software documentation and knowledge-sharing category, competing with tools like Scribe, Tango, and Loom. It differentiates itself by focusing on automated video generation with integrated voiceovers, rather than solely relying on static screenshots or manual screen recording. The company's research and development (R&D) is headquartered in Tel Aviv, Israel, where it employs software engineering, product, and AI teams.