Global-E

The core offering is the Global-e cross-border localization and logistics platform, typically integrated directly into a brand's existing e-commerce storefront (such as Salesforce Commerce Cloud or Magento). Following the acquisition of Flow Commerce in early 2022, Global-e expanded its product suite to include a flexible API-driven solution targeted at smaller and mid-market merchants. Furthermore, the company acts as the infrastructure backend for Shopify Managed Markets, a white-labeled product embedded natively within the Shopify ecosystem that allows merchants to toggle on global sales.

Global-e competes with legacy cross-border operators like Digital River and E-ShopWorld (ESW). The company has actively consolidated the space through acquisitions, notably purchasing competitor Borderfree from Pitney Bowes in 2022, and Flow Commerce for roughly $500M. The overarching sector tailwind driving the business is the continuous shift of retail brands away from wholesale distribution and toward direct international online sales to consumers.

Global-e's global headquarters and primary R&D center are located in Petah Tikva. The Israeli site houses hundreds of employees, encompassing the executive team, core backend engineering, data science, product management, and global operations. The three co-founders are Israeli, having previously held senior managerial positions in the local financial and banking sectors before launching the company. The company consistently hires for software development, technical integrations, and data engineering roles in central Israel.