GETT

Gett is a ride-hailing and ground transportation platform founded in Israel. The company initially launched as a consumer taxi-hailing app and later pivoted to focus primarily on corporate ground transportation, operating under the Gett brand. Gett's headquarters moved to London as it expanded internationally, though the company has deep Israeli roots.

Gett's primary focus shifted from consumer ride-hailing to a B2B corporate travel platform, connecting businesses with licensed taxi and black-car fleets rather than competing directly with Uber and Lyft in the consumer rideshare space. The platform allows corporate clients to book, manage, and reconcile ground transportation, targeting travel managers and procurement teams at large enterprises. Gett differentiated itself by working exclusively with licensed, professional taxi operators rather than gig-economy drivers.