Fireberry

Fireberry (formerly known as Powerlink) is a privately held Israeli SaaS company headquartered in Tel Aviv. Originally established to serve the local Israeli market under the Powerlink brand, the company underwent a rebranding to Fireberry to support its international expansion. The core product is a cloud-based customer relationship management (CRM) and business management platform.

The platform provides CRM capabilities, sales automation, project management, and customer service ticketing. It allows organizations to build custom data objects, design tailored workflows, and automate repetitive administrative tasks. The company operates on a standard SaaS pricing model, charging a recurring subscription fee per seat.

In the Israeli market, Fireberry competes with global CRM providers like Salesforce, HubSpot, and Zoho, as well as local management and ERP platforms such as Priority and Monday.com. Its historical stronghold has been small-to-medium businesses (SMBs), real estate agencies, financial services, and service providers in Israel, though the Fireberry rebrand signals an ongoing effort to capture mid-market accounts in the United States and Europe.

The company's headquarters and primary R&D operations are located in Tel Aviv. The vast majority of its workforce operates out of Israel, encompassing research and development, customer support, sales, and executive leadership. The engineering teams primarily focus on full-stack web development and database architecture capable of scaling to support thousands of active enterprise and SMB clients.