Fetcherr

Fetcherr was founded in 2019 by Roy Avidor, Shai Rozen, Uri Yerushalmi, and Robby Shriki. The company is headquartered in Netanya, Israel, and operates as a private entity. In June 2024, Fetcherr raised a $90 million Series B funding round led by Battery Ventures. The company develops AI-based pricing and inventory management software specifically for the aviation industry.

Fetcherr's primary products are the Generative Pricing Engine (GPE) and Generative Inventory Engine (GIE). The software transitions airlines away from legacy, fixed-fare-class revenue management systems toward continuous, algorithmic pricing. It utilizes high-frequency data and deep learning models—concepts adapted from algorithmic financial trading—to predict market demand and adjust flight prices in real time. The system is sold as an enterprise B2B platform directly to airline revenue management and commercial departments.

The company competes against legacy airline pricing software providers, most notably PROS (Pricing and Revenue Optimization Solutions), as well as broader travel technology incumbents like Sabre and Amadeus. Fetcherr targets the enterprise tier of the aviation market and has publicly announced implementation contracts with Virgin Atlantic, Azul Airlines, and Viva Aerobus. The company intends to use its recent $90 million funding to expand its products beyond passenger airlines into air cargo and other related sectors.

Fetcherr operates its primary research and development center from Netanya. The engineering organization in Israel focuses heavily on machine learning, data science, deep learning research, and backend development designed to support high-frequency pricing query loads. Key technical leaders and the founding team are Israeli, and the company actively recruits algorithmic developers, AI engineers, and MLOps specialists locally.