ControlUP

ControlUp is an Israeli company that provides a SaaS platform for monitoring and optimizing virtual desktop infrastructure (VDI) and end-user computing (EUC) environments. The company is headquartered in Israel and also has operations in the United States. Detailed public information on founding year, founders, headcount, funding rounds, and valuation is limited in my training data.

ControlUp's primary product is a real-time monitoring and performance management platform aimed at IT and desktop operations teams managing virtualized desktop environments — including Citrix Virtual Apps and Desktops, VMware Horizon, and Windows Virtual Desktop (now Azure Virtual Desktop) deployments. The platform is designed to give IT administrators visibility into session performance, resource utilization, and user experience degradation across large-scale VDI environments. The buyers are typically enterprise IT operations and EUC teams in organizations running significant virtualized desktop fleets. The product is sold through a sales-led model, with both on-premises and SaaS deployment options.

ControlUp operates in the end-user computing monitoring and management space, where named competitors include Liquidware and Nexthink, as well as native monitoring capabilities bundled within Citrix and VMware platforms. The company's differentiation has been real-time visibility and rapid troubleshooting depth for EUC-specific metrics, an area where broader IT monitoring platforms such as Dynatrace or Datadog have historically provided less granular coverage.