Bluevine

Bluevine is an American fintech company providing banking services to small businesses. The company was founded in 2013 by Eyal Lifshitz and others, and is headquartered in Jersey City, New Jersey. Bluevine has raised hundreds of millions of dollars in venture funding over the years and is one of the larger fintech players focused on small-business banking in the U.S., but is not publicly traded.

Bluevine's primary product is a SaaS-based business banking platform for small and mid-sized businesses, combining a business checking account, lines of credit, and payment services. The company operates as a challenger bank focused on the U.S. SMB market, and has offered notably high interest rates on business checking balances — a key differentiator in its competitive positioning. Its target customer is the small business owner underserved by traditional banks.

Bluevine offers a Business Checking account, small business lines of credit, and payment services. The company originally led with invoice factoring — advancing cash against open invoices — as its flagship product, but has since shifted its primary emphasis toward its broader business banking suite.

Bluevine maintains an R&D center in Tel Aviv, with its Israeli team focused primarily on software development. Founder Eyal Lifshitz is Israeli, which shaped the decision to establish Israel as a meaningful engineering hub for the company. Bluevine typically recruits for software engineering and product roles in Israel.