Anyword

Anyword is an AI-powered copywriting and content optimization platform founded in Israel and headquartered in Tel Aviv. The company operates in the martech space, building tools that help marketing teams generate and optimize written content at scale using predictive performance scoring.

Anyword's primary product is an AI writing platform that generates marketing copy — ads, emails, landing pages, social posts — and scores predicted performance before the content is published. The distinguishing capability is a predictive performance score that estimates how well a given piece of copy will convert for a specific audience, based on models trained on advertising data. The platform is aimed at marketing teams and performance marketers, primarily at B2B and B2C companies that run paid and owned-channel campaigns. Anyword offers self-serve subscription plans as well as enterprise tiers.