8Fig

8fig was founded in 2020 by Yaron Shapira, Roei Yellin, and Assaf Dagan. The company operates dual headquarters in Austin, Texas, and Tel Aviv, Israel. It is a privately held fintech company that raised a $140 million Series B (comprising equity and debt) in May 2023, led by Koch Disruptive Technologies. 8fig provides supply chain planning software coupled with dynamic funding for e-commerce sellers.

The core product targets third-party e-commerce sellers on platforms like Amazon and Shopify. It addresses the cash flow gap that occurs between manufacturing inventory and receiving sales payouts. Instead of offering standard lump-sum loans, 8fig maps a seller's entire supply chain—from freight and logistics to marketing—and disperses capital continuously as specific expenses arise. The platform connects directly to the seller's storefront and bank accounts to underwrite the financing based on actual sales velocity and supply chain metrics.

8fig competes in the e-commerce financing space alongside companies like Wayflyer, Clearco, and SellersFi. The company differentiates itself by embedding supply chain mapping directly into its underwriting and capital disbursement processes, acting as an operational planning tool rather than strictly a capital provider.

The company's R&D, product, and engineering teams are based in Tel Aviv, while the Austin office focuses on go-to-market functions, sales, and marketing. The three co-founders are Israeli. Hiring in Tel Aviv typically centers around backend engineering, data science, and product management to support the underlying risk evaluation and supply chain mapping platform.