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Matzman Et Merutz is not a technology company; rather, it is a major Israeli retail chain and importer specializing in bicycles, e-bikes, and cycling accessories. The company's origins date back to 1939 with "Matzman Bicycles," which later expanded through a merger with the "Merutz" chain. It serves as an official Israeli importer and distributor for prominent global cycling brands, including Specialized. The company operates dozens of franchised and wholly-owned retail branches across Israel, focusing primarily on the local consumer market (B2C) and wholesale distribution. Detailed public information regarding internal corporate structures, technical roles, and overall headcount is limited.