Web Product Manager

Description amp is redefining strength training with an AI-powered, connected fitness system. By combining advanced hardware with intelligent software, we deliver personalized, data-driven workouts through a seamless user experience. Our product sits at the intersection of machine learning and complex system integration - enabling users to train with adaptive digital resistance that responds instantly to their performance. With a team of 150+ professionals across hardware, software, and manufacturing, we are building and scaling a complex, real-world product from the ground up, where software plays a critical role in bringing physical systems to life. We’re scaling fast with a cutting-edge D2C e-commerce platform built for massive growth. Now, we’re looking for top-tier talent to shape the future of our digital experience. We're looking for someone to join the Web Product team, responsible for optimizing the experience end-to-end (from landing pages and PDP through checkout, payments, subscription management, and post-purchase flows.) This role will specifically focus on optimizing checkout and payment infrastructure performance, subscription management , post-purchase experience, and analytics tracking to ensure a seamless, high-converting revenue engine. This is a high-accountability role for a highly independent operator who can identify problems, define solutions, and drive execution with minimal oversight. You will report to Product Lead (Web) and work closely with our Engineering, Design, Data, and US-based Marketing teams to continuously improve conversion, payment success rates, and overall funnel performance. What You’ll Do Define and prioritize the Payments & Checkout product backlog in collaboration with the Web PM team to improve the end-to-end Web conversion (landing → PDP → checkout → subscription management → post-purchase) Lead checkout and payment flow optimization to improve conversion and reduce friction Diagnose funnel drop-offs using data and form clear, testable hypotheses Define and implement accurate event tracking across the Web funnel (data layer, GTM, analytics tools) Ensure data integrity across analytics platforms Build and prioritize a structured experimentation roadmap with measurable revenue impact Write detailed PRDs including functional and tracking requirements Drive initiatives from discovery → implementation → launch → post-launch analysis Requirements 4+ years of experience as a Web Product Manager owning high-traffic web funnels in a B2C or growth-focused environment Direct experience with checkout flows and payment provider integrations Proven track record of driving measurable improvements in conversion, authorization rates, revenue, etc. Strong understanding of payment authorization flows, decline reasons, retry logic, and subscription billingStrong analytical mindset with deep familiarity with web analytics (GA4, Amplitude, etc.) and experimentation (Optimizely) tools Hands-on experience with Google Tag Manager and defining data layer structures Proven ability to independently drive initiatives from problem identification to measurable impact; Strong ownership mentality - takes full responsibility for outcomes, not just tasks Deep understanding of UX and user journeys & ability to write clear product specs Fluent English (spoken and written) - comfortable collaborating daily with US-based stakeholders Comfortable working with cross-functional teams and across time zones, including occasional later hours (e.g., shifted schedules) Nice to Have Experience in D2C or subscription-based businesses Experience with high-AOV or complex purchase flows Experience working with multiple payment providers at scale; Familiarity with multi-region payments, 3DS, or fraud prevention Experience designing or auditing experimentation frameworks with statistical rigor Comfortable working with CMS platforms