Social Media Lead

Description Who we are Faye is the first-ever digital, consumer-centric travel insurance for Americans with a product redefining travel coverage and care, taking it from a forgettable add-on to a must-have advantage that enhances the entire trip experience. Faye’s whole-trip protection, coupled with its proprietary technology, enables 24/7 immediate assistance, claims processing and reimbursements anywhere in the world, setting a new standard and over-delivering in an industry synonymous with doing the opposite. Life at Faye At Faye, every day is a journey. Whether you’re building the next generation of travel products, coding new solutions, or helping travelers navigate the unexpected, your work here has a real impact on real people. Our team is as diverse as the destinations our travelers explore–made up of 62% women, 50% parents, and a few office pets. Since launching in 2022, we’ve accomplished what others in the travel insurance industry only dream of–and we’re just getting started. At Faye, we believe in growing together, having fun along the way, and making every day count. What we're looking for Faye is looking for a Social Media Lead to join our Communications & Brand team in Tel Aviv and take our online presence to new heights. As a modern, digital and person-first travel insurance & assistance platform that’s going the distance to care for American travelers, we want to make sure we’re meeting them where they’re at online. If you live and breathe social, are chronically online and on top of the latest trends, and love the world of travel, this role is for you. Responsibilities Elevate our organic social media presence across TikTok, Facebook, Instagram, X, YouTube Threads and LinkedIn with strategic content that aligns with Faye’s vision and mission of continuing to disrupt a legacy-dominated space Grow followers, likes, engagements, shares, saves, and comments across all channels MoM to boost brand awareness while continually managing brand reputation Create a steady drumbeat of diverse content and execute a social content editorial calendar including: quick-win posts that jump on the latest trends;interactive content based on the channel’s capabilities; videos; news and feature updates; repurposing other owned content we create (blog and more) Write and appear in video scripts as one of the faces of Faye Create/edit short-form videos, specifically for TikTok and Instagram Support Growth Marketing ad creation needs - from topic ideation to supporting copy writing to video creation; also suggest organic content that can be boosted to aid acquisition efforts Stay up-to-date on the latest algorithm changes and feature releases across platforms, sharing insights with the team Partake in social listening while constantly identifying social trends to jump on (and those not to), as well as what our dear travelers are saying Work with Claims and Customer Experience to monitor policy and claim-specific chatter on socials Aid HR in employer branding efforts, spotlighting our major company milestones and new hires on our employer branding specific channels Utilize tools for timed posting and measurement, including Hootsuite Play a key role in paid influencer campaigns and social media travel partnership content Share social chatter about Faye, reviews and feedback with teams including Product Work with our brand design team & freelancers to bring content to life visually Analyze, review, and report on social media activity, tying organic social efforts to the bottom line when possible Engage with travelers in key forums: Quora, Reddit, Facebook groups, etc Focus on both engaging with travelers, as well as travel advisors/agents and potential partners Put Faye top of mind for consumers by surprising and delighting them with our different approach to social media content and the world of travel protection Requirements 8+ years managing social media for B2C brands In-depth understanding of the following platforms: TikTok, Instagram, Facebook, X, Threads and LinkedIn. YouTube is a plus. Proven track record of increasing followers, likes, shares, engagements, comments and more Ability to measure social media’s impact on the brand Native English speaker/writer with excellent written and verbal communication skills Knowledge of content marketing best practices - from CTAs to logo placement to script writing Knowledge of tools including Canva and Figma Bachelor’s Degree in Communications, PR, Marketing, Journalism or related field A strong attention to detail & ability to work in a fast-paced environment A self starter who works well with tight deadlines Creativity and an eagerness to innovate & think outside the box Experience or knowledge of the hospitality or travel industries - a plus