Regional Marketing Manager

Please submit your CV in English. At AppsFlyer, we believe every challenge is an invitation to innovate. We’re looking for a Field Marketing Manager to help us shape the future of measurement. In this role, you’ll work with talented professionals across the globe within a culture that values curiosity, collaboration, and personal development. If you're ready to bring your skills to a global stage, this is your chance to make an impact. About the Role You will own and drive AppsFlyer’s field marketing strategy across LATAM. As a strategic marketing partner, you’ll lead regional campaigns, events, executive experiences, partner activations, and content initiatives that strengthen brand awareness, engage target accounts, accelerate pipeline growth, and support customer expansion. Working closely with Sales, Customer Success, Partnerships, and Global Marketing teams, you’ll translate business priorities into impactful marketing programs that deliver measurable results across the region. What You’ll Do Regional Marketing Strategy and Execution: Plan and execute integrated marketing initiatives across LATAM, including campaigns, events, webinars, executive dinners, partner activations, and content programs that support business objectives and revenue growth. Drive Brand Awareness and Pipeline Growth: Develop strategic marketing plans that increase market presence, generate new business opportunities, accelerate pipeline progression, and deepen customer engagement across the region. Lead High-Impact Events and Activations: Own the planning, execution, and post-event analysis of key regional initiatives, including MAMA, industry conferences, executive experiences, and strategic marketing campaigns. Collaborate Cross-Functionally: Partner with Sales, Customer Success, SDRs, Partnerships, Product Marketing, PR, Growth, and Global Marketing teams to align marketing activities with commercial priorities and customer needs. Localize Content and Messaging: Adapt global campaigns, content, and messaging to ensure relevance across LATAM markets, including presentations, emails, landing pages, social media assets, and sales enablement materials. Executional Excellence: Manage budgets, agencies, vendors, timelines, and internal processes with a strong attention to detail, ensuring flawless execution across multiple initiatives. Measure and Optimize Performance: Track campaign and event performance, analyze ROI, pipeline contribution, and account engagement, and provide actionable recommendations to continuously improve results. What You Have 4+ years of experience in Field Marketing, B2B Marketing, Demand Generation, Event Marketing, or Campaign Management. Experience working in SaaS, technology, MarTech, AdTech, mobile, digital marketing, or another fast-paced B2B environment. Proven ability to develop and execute integrated marketing programs that drive measurable business outcomes. Strong project management skills, with experience managing multiple stakeholders, initiatives, budgets, and deadlines simultaneously. Hands-on, proactive, and highly organized, with a strong sense of ownership and accountability. Strategic thinker with excellent problem-solving and decision-making abilities. Strong communication skills in both Spanish and English, written and verbal. Portuguese is an advantage. Experience collaborating with senior leadership, sales teams, global stakeholders, partners, vendors, and customers in a multicultural environment. At AppsFlyer, we’re committed to building a diverse and inclusive workplace. Don’t meet 100% of the qualifications? If you’re excited about this role and believe you have the skills to succeed, we encourage you to apply. Bonus Points Knowledge of the mobile app marketing, measurement, attribution, advertising, or MarTech ecosystem. Experience with Salesforce, Asana, Google Workspace, Looker, Marketo, Splash, Demandbase, or similar platforms. Strong understanding of LATAM markets, particularly Brazil, Mexico, Argentina, Colombia, Chile, and Peru. Introduced by an AppsFlyer team member. Why Join Us? AppsFlyer is a global company with 20 offices worldwide. Through mental health programs like Be Well, the Global Employee Exchange Program, and fitness initiatives, we empower our people to thrive physically, mentally, and professionally. Here, titles don’t define us. Ideas do. You’ll thrive in a culture where everyone’s input shapes the future.