תיאור המשרה
Description
The position:
We’re looking for a Senior Content Manager to lead Pipl’s web and campaign content program. This is a role that combines strategy and hands-on execution: turning complex ideas about fraud, risk, and identity into engaging content that attracts, educates, and converts our audiences. From web pages and blogs to landing pages, nurture emails, and campaign assets, you’ll ensure our content is consistent, compelling, and optimized for performance.
What you’ll do:
Content Strategy & Planning
Own the editorial calendar for web and campaign content
Align content themes with brand positioning, SEO goals, and campaign priorities
Maintain a high standard for voice, quality, and consistency across all channels
Content Development
Write, edit, and publish high-impact assets including web pages, blogs, landing pages, and email campaigns
Translate complex fraud and risk concepts into accessible, audience-focused narratives
Optimize content for both SEO and conversion while preserving clarity and credibility
Repurpose core assets into multiple formats to maximize reach and value
Manage freelance writers as needed to complete campaign content needs
Content Operations
Manage content publishing in HubSpot, ensuring accurate tagging, attribution, and reporting
Collaborate with design and growth marketing teams to deliver polished assets
Maintain efficient processes for content production, reviews, and updates
Performance & Optimization
Define and track KPIs such as organic traffic growth, engagement, and conversions
Use performance insights to refine topics, formats, and distribution
Test and iterate new approaches to expand content reach and influence
Requirements
You are:
3+ years creating content within the fraud prevention industry
Strong editorial and storytelling skills with the ability to translate complex concerts into clear, engaging content
Demonstrated success in producing SEO-driven web content and campaign assets
Proficiency with HubSpot (web publishing, attribution, reporting)
Strong organizational and project management skills; comfortable balancing multiple priorities