Performance Marketing Lead

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter. Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply. Performance marketing has been one of HoneyBook's biggest growth engines, and we're looking for a senior leader to take it into its next chapter - full-funnel, AI-accelerated, and built to keep scaling efficient acquisition of independent business owners across every vertical we serve. This is a hands-on leadership role. You'll own paid acquisition strategy, budget, and team, while partnering closely with brand, lifecycle, product marketing, finance, and data. You'll be expected to have a strong point of view on where the channel mix is going, how measurement should evolve in a privacy-first world, and how to use AI to compound your team's output without compromising creative quality or brand. What you'll own - Paid media strategy, budget allocation, and performance across the full mix: paid search, paid social, podcasts, YouTube/CTV, display, retargeting, and emerging channels. - A full-funnel approach that pairs efficient DR with brand and awareness investment, with a clear thesis on how the two reinforce each other. - An always-on testing roadmap across channels, audiences, creative, landing pages, and bidding - with a real incrementality and MMM practice, not just last-click. - Managing The performance marketing team: hiring, coaching, and developing senior ICs into stronger operators and future leaders. - Forecasting and pacing in partnership with finance and data - including business cases for new channels and budget shifts. - Creative velocity: tight collaboration with brand and creative teams to ship more, better-performing assets, faster. - Executive-level reporting on what's working, what isn't, and what we're learning. - Relationships with platform and ad-ecosystem partners (Google, Meta, TikTok, podcast networks, measurement vendors, etc.). What we're looking for - 10+ years in digital and performance marketing, with at least 3+ leading a team and owning a meaningful media budget (8-figure annual). - Track record of scaling acquisition in a high-growth prosumer/SMB SaaS environment. Bonus if you've marketed to independent business owners or service-based businesses. - Real fluency across paid search, paid social, and at least two of: podcasts, CTV/YouTube, programmatic, creator/affiliate. - Strong opinions on modern measurement - MMM, incrementality testing, server-side tracking, first-party data - and the judgment to know when to use which. - Demonstrated ability to build full-funnel programs that pair brand and DR, not just optimize last-click. - Comfort using AI tools in your day-to-day workflow - for creative iteration, audience analysis, reporting, and agent-assisted campaign ops - and a point of view on where AI should and shouldn't replace human judgment in this function. - Excellent communicator. You can move from a CFO conversation about CAC payback to a creative brief without losing the room. - Analytically rigorous and operationally sharp. You build systems, not just dashboards. The good stuff: Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do. Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often! Compensation: We offer a competitive salary and meaningful equity grants. Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost. Our core values: People come first: We prioritize people as we explore opportunities and work through challenges. Raise the bar: We push for greatness—for ourselves, each other, and our members. Own it: Trust and ownership let us make decisions with confidence. We love what we do: We bring passion to our work and love what we create for our members. Keep it real: Authenticity, respect, and transparency are at our core. The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150M in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors. Follow us on LinkedIn https://www.linkedin.com/company/honeybook/, BuiltIn https://builtin.com/company/honeybook and Instagram https://www.instagram.com/wearehoneybook/ to catch the latest stories about HoneyBook. Applicant Information When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information. We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others. Access our Privacy Policy https://www.honeybook.com/terms/privacy.