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M
McCANN

Marketing Automation Specialist

Verified Active

Tel Aviv · Marketing

✓ Direct ATS✓ Not duplicate✓ Fresh

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Actively hiring · Accelerating hiringAttractivenessBStability~C
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Job description

About the role

We are a growing marketing technology agency looking for a Marketing Automation Manager, Salesforce Marketing Cloud, with strong Salesforce Marketing Cloud expertise to join our delivery team. This is a hands-on technical role focused on designing, implementing, and optimizing marketing automation solutions on the Salesforce platform for a variety of customer projects. You'll work closely with internal Solution Architects, Project Managers, and Developers to translate business and marketing requirements into scalable, well-built technical solutions. The ideal candidate has solid, hands-on command of the Salesforce Marketing Cloud infrastructure — data model, SQL, automations, and integrations — combined with a good understanding of marketing automation strategy, and is looking to grow into more complex enterprise implementations.

What you'll do

  • Design, configure, and implement marketing automation solutions on Salesforce Marketing Cloud
  • Build and maintain the SFMC data structure: Data Extensions, Contact Builder, and data relationships, following platform best practices
  • Build and maintain customer journeys, workflows, automations, and campaign logic using Journey Builder and Automation Studio
  • Develop audience segmentation using SQL Query Activities and data validation processes
McCANN
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  • Implement personalization and dynamic content (AMPscript / dynamic content blocks)
  • Support integrations between Marketing Cloud and Salesforce CRM (Marketing Cloud Connect) and external systems via APIs
  • Manage data flows: imports/exports, file drops, and third-party marketing technologies
  • Ensure data quality, deliverability, and platform best practices across multiple projects
  • Monitor, troubleshoot, and optimize automation and journey performance
  • Collaborate with internal Solution Architects, Developers, and Project Managers to deliver successful implementations
  • Maintain technical documentation and implementation standards
  • Stay up to date with new Salesforce platform capabilities and marketing automation best practices
  • Requirements

    • 2–4 years of hands-on experience with Salesforce Marketing Cloud (required)
    • Solid working knowledge of the SFMC infrastructure: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions
    • Familiarity with the Salesforce ecosystem and basic understanding of the Salesforce CRM data model (Leads, Contacts, Campaigns)
    • Good SQL skills for audience segmentation and data validation within SFMC
    • Hands-on experience configuring automations, journeys, triggered sends, and campaign workflows
    • Experience with data imports/exports and platform integrations; familiarity with REST/SOAP APIs
    • Strong understanding of marketing automation concepts, customer journeys, segmentation, and lifecycle marketing
    • Strong analytical and problem-solving skills
    • Ability to manage multiple implementation projects simultaneously
    • Excellent organizational skills and attention to detail
    • Native Hebrew – mandatory
    • Fluent English

    Nice to have

    • Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant)
    • Hands-on experience with AMPscript, SSJS, or HTML/CSS for email development
    • Experience with Marketing Cloud Connect or Salesforce CRM integrations
    • Experience working for a marketing technology agency or Salesforce implementation partner
    • Familiarity with Mobile Studio (SMS/WhatsApp) or CloudPages
    • Knowledge of additional marketing automation platforms such as HubSpot, Braze, or Marketo
    • Experience working in Agile environments

    Tech stack

    SQLRest